"How come they call you Billy instead of William?"
"Business reasons," said Billy. That was true. His father-in-law, who owned the Ilium School of Optometry, who had set Billy up in practice, was a genius in his field. He told Billy to encourage people to call him Billy—because it would stick in their memories. It would also make him seem slightly magical, since there weren't any other grown Billys around. It also compelled people to think of him as a friend right away.
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