Poor Steve

beef curtains · 10-15-2002, 11:29 AM

Is 'Dell dude' Steven done for?

NEW YORK (Reuters) - Dude, are you getting a pink slip?

Dell Computer Corp.'s sales of personal computers have soared since the advent of the fictional pitchman "Steven," known for his catchphrase, "Dude, you're getting a Dell!"

But perhaps fearful of a backlash against the ubiquitous Steven, who playfully harangues friends and strangers into buying a Dell PC, the company said on Monday it is moving on to a new, less dude-centric advertising campaign.

"We're trying to look at some alternatives," said Dell spokesman Bob Kaufman, who said the company is currently airing ads that feature a group of eager interns. "We test ran some of the interns spots during the summer and got some positive reactions."

Kaufman declined to say if the "Steven" campaign was merely on hiatus, or gone for good.

In two years, Steven, played by 21-year-old New York University acting student Ben Curtis, has become a cult advertising figure not seen since the likes of Joe Izuzu and Clara Peller of Wendy's "Where's the beef?" fame. Inundated by calls from adoring fans, Dell set up a Web site (http://www.dell4me.com/dude) and even offered a line of "Dell Dude" apparel.

The campaign was originally created in 2000 by Dell's then-ad agency Lowe, a unit of Interpublic Group of Cos. Inc. . When Dell switched to Omnicom Group's DDB agency in April, 2001, Steven went along for the ride.

If Steven is on the way out, nobody seems to have told "DellDudeSteven", an automated chat program set up by Dell to run on America Online's Instant Messenger.

When asked on Monday, "Dude, I heard you're getting fired!" the program responded, "I haven't."

Smiley33 · 10-15-2002, 11:31 AM

NEWBOT2BOTHER4ME!

sickbadthing · 10-15-2002, 01:51 PM

I thought everyone hated the little mongoloid and wanted him sent to Iraq with an American flag stapled to his ass.

It takes Dell this long to figure that out?

beef curtains · 10-15-2002, 02:22 PM

Quote:

Originally posted by sickbadthing
I thought everyone hated the little mongoloid and wanted him sent to Iraq with an American flag stapled to his ass.

It takes Dell this long to figure that out?

Shit, at least it had comedic value. i saw a new dell commercial last night....it went something like this:

some dude listening in on the operator's conversations

overheard "what kind of music do you like? ", "so you have how many kids?", " you like to watch movies?" etc

he goes to his boss and says "everyone's using the phones for personal business"
his boss says "no, how are people supposed to know how to build your perfect computer if they don't get to know you"

the dorky dude turns to his female coworker and is like "see, i told you!"

completely vomitous
bring back steve please!

Salena Child · 10-15-2002, 02:23 PM

Smiley33 · 10-15-2002, 02:40 PM

DKarma33: Do you look at porno on your Dell?

DellDudeSteven: maybe. tough 2 say.

DKarma33: Do you look at gay porno on your Dell?

DellDudeSteven: i love humans. they r so fascinating!

DKarma33: do you play with yourself on a daily basis?

DellDudeSteven: maybe... what do u think?

DKarma33: I think masturbation is healthy.

DellDudeSteven: think again.

meow · 10-15-2002, 03:01 PM

Quote:

Originally posted by Smiley33
DKarma33: Do you look at porno on your Dell?

DellDudeSteven: maybe. tough 2 say.

DKarma33: Do you look at gay porno on your Dell?

DellDudeSteven: i love humans. they r so fascinating!

DKarma33: do you play with yourself on a daily basis?

DellDudeSteven: maybe... what do u think?

DKarma33: I think masturbation is healthy.

DellDudeSteven: think again.

His fascination with humans in that particular way is disturbing!

10-15-2002, 11:29 AM	#1
beef curtains Immortal Location: I like me so much better when you're naked Posts: 21,752	Poor Steve Is 'Dell dude' Steven done for? NEW YORK (Reuters) - Dude, are you getting a pink slip? Dell Computer Corp.'s sales of personal computers have soared since the advent of the fictional pitchman "Steven," known for his catchphrase, "Dude, you're getting a Dell!" But perhaps fearful of a backlash against the ubiquitous Steven, who playfully harangues friends and strangers into buying a Dell PC, the company said on Monday it is moving on to a new, less dude-centric advertising campaign. "We're trying to look at some alternatives," said Dell spokesman Bob Kaufman, who said the company is currently airing ads that feature a group of eager interns. "We test ran some of the interns spots during the summer and got some positive reactions." Kaufman declined to say if the "Steven" campaign was merely on hiatus, or gone for good. In two years, Steven, played by 21-year-old New York University acting student Ben Curtis, has become a cult advertising figure not seen since the likes of Joe Izuzu and Clara Peller of Wendy's "Where's the beef?" fame. Inundated by calls from adoring fans, Dell set up a Web site (http://www.dell4me.com/dude) and even offered a line of "Dell Dude" apparel. The campaign was originally created in 2000 by Dell's then-ad agency Lowe, a unit of Interpublic Group of Cos. Inc. . When Dell switched to Omnicom Group's DDB agency in April, 2001, Steven went along for the ride. If Steven is on the way out, nobody seems to have told "DellDudeSteven", an automated chat program set up by Dell to run on America Online's Instant Messenger. When asked on Monday, "Dude, I heard you're getting fired!" the program responded, "I haven't." __________________ To view links or images in signatures your post count must be 5 or greater. You currently have 0 posts.

10-15-2002, 02:40 PM	#6
Smiley33 Minion of Satan Posts: 6,542	dayum DKarma33: Do you look at porno on your Dell? DellDudeSteven: maybe. tough 2 say. DKarma33: Do you look at gay porno on your Dell? DellDudeSteven: i love humans. they r so fascinating! DKarma33: do you play with yourself on a daily basis? DellDudeSteven: maybe... what do u think? DKarma33: I think masturbation is healthy. DellDudeSteven: think again. __________________ To view links or images in signatures your post count must be 5 or greater. You currently have 0 posts.

10-15-2002, 11:31 AM	#2
Smiley33 Minion of Satan Posts: 6,542	NEWBOT2BOTHER4ME!

10-15-2002, 01:51 PM	#3
sickbadthing Out fart the hottie! Location: I have super gonorrhoea Posts: 24,316	I thought everyone hated the little mongoloid and wanted him sent to Iraq with an American flag stapled to his ass. It takes Dell this long to figure that out?

10-15-2002, 02:23 PM	#5
Salena Child Apocalyptic Poster Location: Ohio Posts: 2,127