I guess I'm wondering more about a general attitude toward it than the specifics of how it might be done. I'd say it's probably best to make it as freely available as is feasible? I wonder if maybe the thinking behind libraries and museums might be extended to cover other forms of less traditionally exalted media. Places where you could see older films for free would be pretty cool right? Free concerts are also great and a delightful part of any good city I think. But yes, you're right. It's much easier said than done isn't it?
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