I'm not disputing that music press can push a band into success. What i'm disputing is the idea that people are listening to music they don't actually enjoy in order to be cool.
Clearly a lot of people DO love Mumford and Sons. I don't. You don't. But you know what? That doesn't invalidate those people enjoying that music. That you're so immature that you have do demote someone else's enjoyment of a thing to validate yourself is just really fucking sad man.