Yeah, no one knows what Shoegaze is. I only know one other person who listens to MBV and I turned him onto them. When I initially described the music he said it sounded like terrible meaningless droning noise from my description. Of course he soon realized that Loveless is in fact aural sex.
I had Loveless on in the car the other day and I picked up another friend, within 30 seconds of Sometimes he took my CD out, threw it into the backseat, told me it was terrible, and turned on Linkin Park on the radio