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Old 12-07-2018, 10:33 AM   #5
FoolofaTook
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Appendix: Additional Reminders of The Secular Takeover of the Sacred
Christ may be in the word “Christmas.” But the word now evokes a secular holiday, rather than a religious holy time, for most Americans. Only 55% of Americans now celebrate Christmas as a religious holiday.
(http://www.pewforum.org/2017/12/12/a...in-public-life.)
There are other contemporary examples of secular appropriation of traditional religious terms. Salvation, a current TV series now in its second season, features an MIT grad student and a tech superstar who bring to the Pentagon’s attention the news that an asteroid will collide with the Earth in six months. One of the main characters is Grace, but there is no divine intervention or appeal. The author Sloane Kennedy has produced a stream of male/male romances in the Protector series, including Salvation, Revelation, Absolution, Atonement, and Finding Forgiveness. The characters often struggle with the effects of their past on their efforts to find love and acceptance. I have found nothing in the descriptions or extracts that suggests a Christian slant in her writings. Corinne Michaels has authored several widely acclaimed male/female romances under the Salvation Series. There is no Christian association despite the title of the series.
(Source: http://corinnemichaels.com/reading-order/)
A particularly egregious exploitation of religious terminology in corporate branding is Redemption Rye Whiskey: Seek the Truth and Find Redemption. (Source: http://www.redemptionwhiskey.com/)
For years I have been reading the sign in front of the Seven Eleven store, which I drive by least twice a day: “Oh Thank Heaven for 7-Eleven!” Displayed in up to 60,000 convenience stores, it is recognized as one of the most famous slogans in advertising history. I want to believe the slogan reveals a religious sentiment, if not an aggrandizing commercial appeal to prayer. But my wife disagrees. In fact, nothing on the 7-Eleven website suggests she is wrong. The aim is to “Give the customers what they want, when and where they want it.” (Source: http://corp.7-eleven.com/corp/about#corp_about_culture)

 
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